Hirschel and Kramer (H&K) Responsible Investment Brand Index

Responsible Investment is not reflected in how Asset Managers convey their identity

Discover the new index, Hirschel & Kramer Responsible Investment Brand Index, the first of its kind. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more:  www.ri-brandindex.org Partager/ Share : Linkedin Facebook Threads…

Press Revue

Investment jargon does not trigger emotion

An article from Finews.ch to discover here: https://www.finews.ch/news/banken/32414-jean-francois-hirschel-marketing-fonds-emotionen-luxus-jargon or read below (English translation): “Investment jargon does not trigger emotion” 05 July 2018 – by Samuel Gerber Jean-François Hirschel led the marketing for a Swiss fund manager for many years. Now he has set-up his own consultancy and explains to finews.ch why the industry does not…