No US managers make top 10 for ESG legitimacy in 2026
The Responsible Investment Brand Index says the top performers are the ones that are being clear about who they are, and consistent in proving it.
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Investment jargon does not trigger emotion
An article from Finews.ch to discover here: https://www.finews.ch/news/banken/32414-jean-francois-hirschel-marketing-fonds-emotionen-luxus-jargon or read below (English translation): “Investment jargon does not trigger emotion” 05 July 2018 – by Samuel Gerber Jean-François Hirschel led the marketing for a Swiss fund manager for many years. Now he has set-up his own consultancy and explains to finews.ch why the industry does not…
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Identity moves to centre stage in asset management
Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.
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Having a good product is a tiny part of the journey to success
Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO & Founder, H-Ideas S.A., Geneva Mr. Hirschel, you are one of the well-known marketing specialists in the financial centre of Geneva and in the whole of French-speaking Switzerland. Can you say a few words about your career? My entire professional life has been in the financial sector. Before…
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Four ways AMs can boost their ESG efforts in a post-Covid world
A review of our last article about the societal responsibility of asset managers, how we think it has never been so big and why they should endorse it for their own benefit and the one of society at large. Read the article
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DPAM, CANDRIAM and Pictet embrace responsible investment branding
In this article, Ali Al-Enazi presents and comments on the results of the 2025 edition of the Responsible Investment Brand Index (RIBITM). Asset managers are also interviewed to give their views on the subject: you will discover the opinions of DPAM, Pictet AM and Nuveen, the only US manager to make it into the top 10 of RIBI’s best-rated managers.
To learn more : https://www.pwmnet.com/dpam-candriam-and-pictet-embrace-responsible-investment-branding
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