An article from Finews.ch to discover here: https://www.finews.ch/news/banken/32414-jean-francois-hirschel-marketing-fonds-emotionen-luxus-jargon or read below (English translation): “Investment jargon does not trigger emotion” 05 July 2018 – by Samuel Gerber Jean-François Hirschel led the marketing for a Swiss fund manager for many years. Now he has set-up his own consultancy and explains to finews.ch why the industry does not…
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The global asset management industry is being roiled by profound changes on multiple fronts. Market volatility has spiked in recent years amid economic uncertainty, while geopolitical instability – from trade tensions to regional conflicts – adds further unpredictability. Asset managers also grapple with generational shifts as younger investors (and employees) demand more purpose-driven, tech-savvy financial…
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Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.
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Most industries have their own codes, habits and language. A successful marketing approach in any of them must take full account of these particularities. Financial management is an example and the focus of this discussion. In fact, the work is twice as hard because the marketing effort must take place at two levels: inside the…
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Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO & Founder, H-Ideas S.A., Geneva Mr. Hirschel, you are one of the well-known marketing specialists in the financial centre of Geneva and in the whole of French-speaking Switzerland. Can you say a few words about your career? My entire professional life has been in the financial sector. Before…
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PRESS RELEASE Thierry Goudin (based in Paris) joins H-Ideas’ team of experts Geneva, Switzerland – [26 February 2020] Jean-François Hirschel, Founder and CEO of the strategic financial marketing consultancy H-Ideas announces today the strengthening of the company’s network of experts with the arrival of Thierry Goudin. Thierry Goudin, based in Paris, France, brings 20 years’…
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A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
