Identity moves to centre stage in asset management
Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.
CEO and founder of strategic marketing consultancy, H-Ideas
Clarity Turns Conviction into Competitive Edge
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM). It reviews more than 600 worldwide asset managers, to assess how their actual commitment to responsible investment relates to their brand architecture
Swiss Private Banking: These Are the Branding Leaders
Swiss private banking has been under pressure for years, as rankings and sector studies repeatedly show. An index, however, shifts the focus to brand identity. It identifies progress – but also persistent challenges.
Swiss private banks must compete on identity, not just reputation
With tradition no longer enough to secure loyalty or growth, Swiss private banks are turning to brand identity as a key driver of long-term performance.
Using AI to compare the brands of 600 asset managers: lessons from the trenches
If one of your New Year’s resolutions is to finally put AI to work for your business, let me share a few lessons from my own experience. I hope they will prove useful. One important caveat: I am a marketing professional using AI, not an AI specialist. So, this is a practitioner’s point of view.…
Identity: The overlooked key to asset management’s future
The global asset management industry is being roiled by profound changes on multiple fronts. Market volatility has spiked in recent years amid economic uncertainty, while geopolitical instability – from trade tensions to regional conflicts – adds further unpredictability. Asset managers also grapple with generational shifts as younger investors (and employees) demand more purpose-driven, tech-savvy financial…
